Thanks to online channels, more sec-tors are embracing flexible and casual employment, said Zhang Chenggang, an associate professor at the School of Labor Economics, Capital University of Economics and Business in Beijing.
He told NewsChina that digital channels now mean much more flexibility for workers and householders. For example, in the past, you had to contact a repair company if you wanted a plumber, but now independent plumbers can find jobs on platforms. This extends to working with some of China’s tech giants, who besides offering goods for delivery, now offer many types of door-to-door services.
Other types of roles that were not offered at day labor markets, including white-collar jobs in offices such as designing,programming, network operation and marketing, can now be found on job platforms, offering higher wages.
“It means that ‘casual job’ has become a more neutral term, not just associated with jobs that are unstable, low income and with poor working conditions. Now it is associated with high flexibility, free time and more opportunities,” Zhang said.
Human resources agencies have been forced to adapt to the expansion in online job seeking.The most obvious influence is a huge increase in efficiency. “Our company used to record clients’ information by hand and we had to spend a lot of time organizing interviews.We were often too busy to have lunch,” Kang Chenhong, head of Lügu Day Labor Market in Pinggu District, told NewsChina, “Even when we started using online channels like We-Chat,we also had to spend at least one night calling the candidates to check their information, but now they can fill in their own details and we can check it and connect to them on the same platform, so it’s much faster,” he added.
But online platforms have raised the entry threshold for employment agencies.“It’s harder now to get a piece of the action,” one agent who refused to reveal his name told NewsChina.He said that because he lacks proper licensing for the recruitment business, he is unable to post job listings on government platforms. As traditional employment agencies are more costly and time-consuming than those assisted by online platforms, his profits are shrinking as well.
“Online platforms have broken the monopoly of some big local agencies,” Professor Zhang said. “In the future, traditional agencies may play a role only in sectors that have large demand for temporary workers or that require cheaper employees, such as manufacturing or some service industries. Traditional agents will lose business,” he added, stressing that online platforms are key to preventing fake information and labor discrimination, as well as blocking unlicensed and unqualified agencies.
Big tech companies have taken notice of the business and some are already offering services. On March 27, Tencent released a mini app called Nearby Jobs, which has already pulled in cooperation from a number of local governments. Jiujiang, a city in Jiangxi Province, has uploaded all their employment information from 890 job centers to Nearby Jobs. According to the local government, the information is free of charge and they only have to employ people to check the information.
“We cooperate with Tencent because they have the advantage of online services related to traffic, maps and global positioning, which will be helpful to the city’s inflow of professionals,”Jiujiang Employment and Startup Service Center told NewsChina in a written reply. Creating mini apps to use within the WeChat system is straightforward. “It’s easy to access Tencent and more precise information matching will help users find an appropriate job faster,” they said.
Deng Di, a team leader for Nearby Jobs, told NewsChina that they currently only cooperate with government authorities for safety reasons. “Whether or not [private] employment agencies can use the mini app to post employment information depends on how they cooperate with local employment authorities and how well they check the information,” he said.
By March 2025, Nearby Jobs had helped 24,000 people nationwide into employment, but it is just a start. “We hope our business will expand to regions with large employment demands, such as the Yangtze River Delta, the Pearl River Delta, Chengdu [Sichuan Province] and Chongqing. We are exploring cooperation with big enterprises and are expanding more application scenarios to cover more jobs, like home care for seniors. We also want to include a mediation service on our site to help in case of disputes [be-tween employees and employers],” Deng said.